Tämä poistaa sivun "How Market Research Changed My Business". Varmista että haluat todella tehdä tämän.
Recently, I watched as three similar businesses poured resources into developing their operations on a specific social media platform. Their initiatives were unsuccessful as the medium appeared to be a mismatch for our industry.
Helping a food brand, we developed a strategy where influencers genuinely incorporated products into their daily lives rather than generating clear promotions. This strategy produced engagement rates 218% higher than conventional marketing posts.
During a marketing workshop in Eastern Province last month, I was surprised when a business owner told me he was paying 5K SAR monthly to his "digital expert" who turned out to be a young amateur running campaigns from his bedroom! No judgment on hustling students, but professional certification and training matter enormously in this field.
Recently, a skincare retailer spent 300,000 SAR in conventional marketing with limited outcomes. After moving just 25% of that spending to social collaborations, they achieved a dramatic growth in sales.
Initiate by identifying ALL your competition – not just the obvious ones. Throughout our analysis, we identified that our largest rival wasn't the famous business we were watching, but a new company with an innovative model.
For a banking institution, we created a flexible layout approach that automatically transformed controls, fonts, and structure based on the selected language, generating a 42% growth in audience participation.
I currently use several applications that have substantially improved our competitive landscape analysis research:
Six months into operations, our conversions were dismal. It wasn't until I chanced upon a comprehensive study about our niche that I understood how ignorant I'd been to the business environment around us.
A cosmetics company changed from multiple single collaborations to longer-term relationships with a smaller number of influencers, generating a substantial increase in sales and a significant decrease in marketing expenses.
I suggest organizing competitors as:
I use a basic tracker to track our competitors' costs changes every week. This has already enabled us to:
With extensive testing for a meal service client, we discovered that advertisements presented between night time substantially surpassed those shown during standard peak hours, producing one hundred sixty-three percent higher conversion rates.
When I started my e-commerce business three years ago, I was certain that our unique products would sell themselves. I overlooked market research as a waste of time – a mistake that practically cost my entire venture.
I spend at least two hours each regularly reviewing our competitors':
Search tactics and positions
Team members with recognized industry qualifications
Dedicated departments (not one person doing everything)
Proper organizational structures
Experience with Saudi compliance requirements and compliance issues
Last year, I was sitting in this elegant office in Riyadh (you know, one of those places with the glass walls and overpriced modern art), agreeing as an agency promised me the world. Six months and fifty thousand Http://Cgi2.Bekkoame.Ne.Jp SAR later, our traffic had increased by a whopping... wait for it... 3%. Not exactly the result I was hoping for! ♂️
As someone who has created over 30 Arabic websites in the last half-decade, I can tell you that applying Western UX practices to Arabic interfaces falls short. The special features of Arabic script and Saudi user expectations require a completely different approach.
Tämä poistaa sivun "How Market Research Changed My Business". Varmista että haluat todella tehdä tämän.